Our good friends over at Adult Swim travel to San Diego, California every year for their “On The Green” festival at Comic-Con. We’ve had the opportunity to tag along and activate their space by offering Adult Swims fans free t-shirts with designs inspired by their most popular shows. Comic-Con was also a perfect opportunity for us to conduct a case study because of the size and scale of the event.

Below you’ll learn about our approach to common challenges that arise with an activation of this size.

Provide 1,400+ guests each of four days with a custom printed shirt.

Setup with three screen printers, three dryers, and a crew of six to execute and fulfill the demand

Maintain energy levels while minimizing guest wait time

Implement a rotation cycle between all work stations as well as efficiently communicating with brand ambassadors