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Our good friends over at Adult Swim travel to San Diego, California every year for their “On The Green” festival at Comic-Con. We’ve had the opportunity to tag along and activate their space by offering Adult Swims fans free t-shirts with designs inspired by their most popular shows. Comic-Con was also a perfect opportunity for us to conduct a case study because of the size and scale of the event.
Below you’ll learn about our approach to common challenges that arise with an activation of this size.
Challenge
Provide 1,400+ guests each of four days with a custom printed shirt.
Solution
Setup with three screen printers, three dryers, and a crew of six to execute and fulfill the demand
Challenge
Maintain energy levels while minimizing guest wait time
Solution
Implement a rotation cycle between all work stations as well as efficiently communicating with brand ambassadors