A line at a live event. The girl has a ticket and shirt ready to go.

ADULT SWIM SAN DIEGO COMIC CON

Our good friends over at Adult Swim travel to San Diego, California every year for their “On The Green” festival at Comic-Con. We’ve had the opportunity to tag along and activate their space by offering Adult Swims fans free t-shirts with designs inspired by their most popular shows. Comic-Con was also a perfect opportunity for us to conduct a case study because of the size and scale of the event.

Below you’ll learn about our approach to common challenges that arise with an activation of this size.

Challenge

Provide 1,400+ guests each of four days with a custom printed shirt.

Solution

Setup with three screen printers, three dryers, and a crew of six to execute and fulfill the demand

Challenge

Maintain energy levels while minimizing guest wait time

Solution

Implement a rotation cycle between all work stations as well as efficiently communicating with brand ambassadors